my.SXSW is the official social networking and scheduling tool for the SXSW 2010 conferences and festivals and is powered by The Social Collective. SXSW attendees can use my.SXSW to engage with each other, build and share their personalized conference schedules, join exclusive groups and form lasting relationships. Find out which of your friends are attending SXSW using Facebook and Twitter Connect. my.SXSW further extends your networking with their search function, which allows you to search for people based on industry, city and state. Want to use my.sxsw while you are on the go? You can get the my.sxsw app for your iPhone in the iTunes store, powered by DUB.